I was tasked to develop the overall look and feel for the campaign that had a fun, yet creepy appeal. Using lots of textures and blend modes to give the campaign that haunting vibe, a graphic style was developed that worked easily with different elements of creative content.
As part of the social campaign, I created a series of high impact videos, featuring some of the critics’ acclaim, that were displayed in a number of different social media sites.
Any film campaign wouldn’t be complete without countdown videos that entice viewers to the film on opening day.
Made to mimic propaganda ads, various graphics were designed to promote the NFFA organization, the organization responsible for the Purge.
Utilizing the artwork from the WildPosting campaign, I produced a series of static images for use across all social media platforms.
And, of course, celebrating the July Fourth holiday, which also happened to be opening weekend, was a great excuse to showcase the creepy and thrilling aspect of the film.