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Star Trek Beyond

Paramount Pictures via BPG*


 

 

For Star Trek’s third film in the reboot franchise, Paramount initially requested a social media campaign that extended to an on-air graphics package. We designed the international campaign to capture the vibrancy and crispness seen in the feature film, as well as showcase the action and fun inherent in the franchise. Based off of the initial look and feel that we established for the international campaign, Paramount developed their domestic campaign.

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YouTube Masthead

As part of the digital campaign, Paramount requested a series of YouTube videos for a paid placement. These videos featured 3D text integrated into high-impact action sequences from the film.

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Social Media Character Cards

The social media campaign relies heavily on character driven design to spotlight the film’s ensemble. Each character card features their key art imagery overlaid with a brief action reel.

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vimeo video
vimeo video

Facebook 360 Image

Capitalizing on a relatively new Facebook feature, we created this 360 image to allow users to interactively experience the Star Trek universe with their smart phones.

*Star Trek Beyond was developed for Paramount Pictures while under contract for BPG