The social media graphics treatment was so well received by Paramount that they ordered a series of character cards, which were used for on-air TV spots.
As part of the digital campaign, Paramount requested a series of YouTube videos for a paid placement. These videos featured 3D text integrated into high-impact action sequences from the film.
The social media campaign relies heavily on character driven design to spotlight the film’s ensemble. Each character card features their key art imagery overlaid with a brief action reel.
Capitalizing on a relatively new Facebook feature, I created this 360 image to allow users to interactively experience the Star Trek universe with their smart phones.