For WGN’s Outsiders, we produced a number of creative pieces that guided users through the story for the duration of the show’s seasonal run. We developed the style theme for all of the pieces to reflect the self-made aesthetic of the Farrell family and their lifestyle.
To introduce viewers to the various family members, we created branded, cinemagraph style GIFs for Facebook, Twitter and Instagram.
Other posts were designed to announce various events and points of interest from the show, such as cast birthdays and holidays.
Every week, the branded screen captures that we made from the previous episode were released to the public, showcasing the key moments from the story as a recap before the new episode.
As the series began its second phase, a campaign refresh was needed. This time, we put an emphasis on typography. Large, hand-drawn textures were used to reveal bold messaging across the different content pieces.
Of course, as part of Phase 2, a new series of countdown posts were needed using the newly established graphic style.
Part of the second phase of the social campaign was the inclusion of a Live Q&A session, featuring the cast of the show. Every week, a different cast member would answer fan questions on Twitter. So naturally, we made bold announcements to drive traffic to the events.
Having lived an isolated life in the mountains, The Farrell’s developed their own language. Regular folk would not understand the language, had it not been for our series of graphic posts that defined some of their unique terms.