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Outsiders

WGN via BPG*


200 years in the Appalachian Mountains, with very little exposure to much else, will make any family fight to protect what’s theirs, especially from outside forces. Outsiders is the gritty story of a family who battle to maintain their way of life against corporate greed and sometimes each other.

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Social Campaign – Phase 1

For WGN’s Outsiders, we produced a number of creative pieces that guided users through the story for the duration of the show’s seasonal run. We developed the style theme for all of the pieces to reflect the self-made aesthetic of the Farrell family and their lifestyle.

Random Social Posts

Other posts were designed to announce various events and points of interest from the show, such as cast birthdays and holidays.

Branded Screen Captures

Every week, the branded screen captures that we made from the previous episode were released to the public, showcasing the key moments from the story as a recap before the new episode.

Social Campaign – Phase 2

As the series began its second phase, a campaign refresh was needed. This time, we put an emphasis on typography. Large, hand-drawn textures were used to reveal bold messaging across the different content pieces.

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Phase 2 Countdown Posts

Of course, as part of Phase 2, a new series of countdown posts were needed using the newly established graphic style.

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Live Tweet Annoncements

Part of the second phase of the social campaign was the inclusion of a Live Q&A session, featuring the cast of the show.  Every week, a different cast member would answer fan questions on Twitter. So naturally, we made bold announcements to drive traffic to the events.

*Outsiders was developed for WGN while under contract for BPG