Netflix’s runaway hit, 13 Reasons Why, based on books of the same name, is the story of a teen-age girl whose suicide continues to affect those around her. It is a somber but important look into the lives of teens who suffer mental illness due to traumatic events in their lives. To accompany the film, we produced a lyric video of Selena Gomez’s featured single “Only You,” which has earned over 30 million views in 3 months and counting.
Social Media Promotion
Of course, to help promote the lyric video, a couple 20 second cut downs were created to be seeded across various social media platforms.